The K-12 Educational Technology Market is Booming!

• K-12 schools spent $5.67 billion on technology during 1999-2000.
  Source: Market Data Retrieval
• In 2000, 77% of the nation’s public schools that were connected to the Internet used dedicated lines for their connections.
  Source: National Center for Education Statistics (NCES)
• School technology budgets increasingly include staff development and software purchases. Each of these areas increased three percentage points in 1999-2000 over the previous year.
  Source: Market Data Retrieval

2001 Conference Attendees

1. District/State Technology Decisionmakers 41%
2. Education Associations 20%
3. Other (students, consultants, etc.) 13%
4. Private Sector 11%
5. Higher Education 6%
6. International Educators 5%
7. Federal Government 4%

• 44% direct technology budgets of over $500,000 annually
• 50% approve technology purchases for their district
• 79% are district-level professionals

“To be successful in selling our products, we need in-depth knowledge about the issues our customers face. The CoSN K-12 School Networking Conference provides not only access to decisionmakers in leading school districts, but practical information for NetSchools’ sales and marketing staff to use in designing products and talking to our customers.”

Deb deVries, NetSchools Corporation