Exhibit/Sponsor

Attendee Demographics

Purchasing Decisions of the 2004 Conference Attendees

• 50% of school district representatives that responded direct technology budgets over $500,000
• 32% direct technology budgets over $1 million
• 70% approve or recommend technology purchases for their district

Organization Type

• School District/Public School: 31%
• Education Association/Foundation/School Board/Commission/Service Unit: 25%
• Corporate: 25%
• State Government: 5%
• Press: 5%
• International Educators: 3%
• Higher Education: 3%
• U.S. Government: 2%
• Student: 1%

By Job Function

• CTO/CIO/Other District Technology Leader: 25%
• Director - Executive/Deputy/Assistant: 20%
• Account Executive/Vice President/Manager: 15%
• Other School District Educator/Coordinator: 11%
• CEO/President/Chairman: 9%
• District/School Administrator Non IT: 5%
• Press: 5%
• Education Specialist/Researcher/Analyst: 3%
• Network/Systems Manager/Other IT: 2%
• Other: 5%

Geographic Distribution